Recapo listens to a sales call and writes the follow-up before you hang up. We wrote the film, drew the storyboard, built the brand and animated every frame in After Effects, then scored it with voice, music and sound.
ClientRecapo (concept)
We madeScript · Storyboard · Logo · Film · Sound
PlanOne Oneband subscription
Muted preview
Who it’s for
Sales reps and founders who sell on calls, and promise a recap at the end of every one.
The big idea
Show the broken promise first. Then let the product keep it, live, on screen.
What we made
A script and voiceover, a sketch and a storyboard, a logo, a 45-second film in After Effects, and a full sound mix.
The problem
Every sales call ends with “I’ll send you a quick recap.” Then the next call starts. By Friday, the recap never got sent.
Recapo had a product that fixes this, but nothing that showed it in under a minute. They needed one film for the homepage and launch day.
How it started
One card on the board: “We need a film.”
1A 15-minute call
The founder shows the product and the launch date. We check it’s a fit.
2Starter · $250
A one-page script and a rough sketch of every shot, in 3 business days.
3Subscribe
One plan, from $999 a month. The film is one request on it. Pause any time.
4The board
Every draft, note and render lives on one card. Something new every 2 business days.
Who’s who
Two teams, one board.
Recapo
F
FounderOwns the message, approves each cut
G
Growth leadPlans the launch, checks the script
The boardScript, frames, renders and notes all live here
Oneband
A
Albear, senior designerWrites, designs, animates and mixes the film
No hand-offs between a writer, a designer and an animator. One person carries the idea from script to sound.
Who the film talks to
R
Sales repsFeel the pain in the first 15 seconds
H
Heads of salesSee the CRM update itself
L
Launch-day visitorsGet the whole idea, even with sound off
How we worked together
One card, every draft.
Recapo adds requests to the backlog. We work on one at a time, post each draft on the card, and move it to Approved when the founder says yes. Swipe the board to see every column.
Start here 3
ScriptLaunch brief: one film, 45 secondsFounder
DesignProduct screens and brand filesGrowth lead
InfoHow we work: read meOneband
Backlog 4
Motion15-second cut for socialGrowth lead
MotionVertical 9:16 versionGrowth lead
DesignLaunch-day gallery imagesFounder
MotionLooping website heroFounder
Current 1
DesignThis case studyIn design · update in 2 days
One request at a time, so each one gets full attention.
Approved 11
SoundNew sound design and full voiceoverRound 5
MotionLogo transitions between shotsRound 4
MotionShots 3 to 10 animatedRound 3
MotionShots 1 and 2 in After EffectsRound 2
DesignLight-grey storyboardRound 1
DesignStoryboard v1: ten framesRound 1
DesignLogo: the loop-back bubbleRound 1
ScriptStoryboard sketchStarter
SoundVoiceover: ten linesStarter
ScriptScript: ten shots, 45 secondsStarter
ScriptStudy: launch films we admireStarter
The process
From a sketch to sound.
StudyWe broke down launch films by top motion studios and wrote rules from them.
ScriptTen shots and ten voice lines, timed to 45 seconds.
SketchA rough sheet of every shot, so the story can change cheaply.
StoryboardTen finished frames, each one exported in layers.
After EffectsEvery layer keyframed by hand, with eased timing.
SoundVoice, music and effects, mixed so every word is clear.
Pain firstThe product doesn’t appear until 0:16. Before that, it’s the viewer’s own Friday.
One idea per shotEach shot says one thing, in one line of type, with one moving part.
Real UI, not iconsCalls, drafts and CRM rows that look like the product, so people believe it.
Works on muteEvery voice line is also on screen, for feeds that autoplay without sound.
The logo is the turnThe brand lands at the exact moment the story flips from problem to fix.
One action at the end“Start free”, and nothing else, on the last card.
Shot by shot
Ten shots, 45 seconds.
Tap a shot to jump to it. The list follows the film as it plays.
The sound
Voice on top, music underneath.
Ten voice lines, one music track that lifts when the logo lands, and about 30 small sound effects. The music dips by itself whenever the voice speaks. The white line follows the film above.
Shots
Voice
Music
Effects
Voiceover (ElevenLabs)Music: quiet, then a lift at 0:16Effects: clicks, typing, soft whooshes (free CC0 library)The hit on the logo
The rounds
Five rounds of notes, five changes.
Five rounds of founder feedback, and what changed after each one.
1
“Our buyers live in AI tools all day. The film should feel light, calm and clean, like the product itself.”
We moved the whole storyboard from warm paper to a cool light grey, with white cards and one orange.
BeforeAfter
2
“The motion still feels generated. We need real craft: timing, easing, and type that moves with intent.”
The biggest turn. We rebuilt shots 1 and 2 in After Effects with live type: each word rises out of a slot and comes into focus, the bubble grows from its tail, and the quote types itself with a blinking cursor.
AfterAfter
3
“The call card at the top crops off the frame. Fix it, then bring every shot up to that standard.”
The call card slid off the top of the frame. We made it bigger, set it lower, and faded it out early. Then we finished shots 3 to 10 to the same standard.
BeforeAfter
4
“The logo should be the centre of the film. Let the brand carry the transitions instead of whooshes.”
An orange circle opens around the spinning mark and reveals the next shot. Into the logo, the mark lands centred, then slides aside for the name, and we zoom into its bubble to leave.
BeforeAfter
5
“The product has to feel alive: a live waveform, a draft that writes itself, a button that reacts. And the sound should be as polished as the picture.”
A live waveform and timer, transcript lines that arrive one by one, a draft that types itself, a hover and click on Send, and a new sound mix with every voice line in.
BeforeAfter
The identity
A bubble that comes back.
A speech bubble with a loop-back arrow cut out of it: what was said comes back to you, written. One orange, a cool grey canvas, and lilac for the words Recapo picks out.
Top: the logo and the mark. Bottom: four colours and one typeface, Inter Tight SemiBold.
The craft
Built by hand, frame by frame.
Type that risesLive text in After Effects. Each word comes up out of a slot with a little blur, on a curve that starts fast and settles slowly.A call that’s alive63 bars driven by an expression, a running call timer, and a cursor that types the draft line by line.Hover, then clickThe cursor turns into a hand, the button lifts and turns orange, then presses in with a ripple and turns green.The logo as the cutOne transition, used five times, so the brand is in every change of scene.
Left to right: the week fills up, next steps fan out, and the recap is ready in under a minute.
The full storyboard. Scroll inside the frame to see all ten shots.
What Recapo could save
Hours back, per year.
Each rep has about 12 calls a week that need a follow-up
Writing one by hand takes about 12 minutes
46 working weeks a year
Follow-ups a year4,416
Hours back883 h
Workdays back110
Hours back per rep, per year110 h
Our estimate from these assumptions, not a result. Change the slider to match your team.
How we’d know the film works
Watched to the endShare of plays that reach the end card at 0:39.
Clicks on “Start free”From the homepage hero and the launch page, with and without sound.
Sign-ups that watchedDo people who played the film sign up more than people who didn’t?
This is a concept, so there are no results yet. These are the numbers we’d track from launch day.
New sound design and full voiceoverRound 5
Logo transitions between shotsRound 4
Shots 1 and 2 in After EffectsRound 2
Storyboard sketchStarter
