Concept · Health · Brand and product

Mendra. Booking that shows up.

Mendra helps small private clinics in Riyadh fill their day and keep it full. Patients book in a few taps, in Arabic or English, and confirm on WhatsApp the day before. We made the brand, the imagery and the product.

ClientMendra (concept)
We madeResearch · Moodboards · Imagery · Logo · Booking app · Dashboard
PlanOne Oneband subscription

Who it’s for

Small private clinics in Saudi Arabia, with one to five doctors and a busy front desk, and the families who book with them.

The big idea

Most missed visits are forgotten, not cancelled. So the booking doesn’t end at “booked”: it follows the patient to WhatsApp.

What we made

Research, three moodboards, a photo library, a logo, a bilingual booking app, WhatsApp reminders and a clinic dashboard.

The problem

At a large Riyadh hospital, almost one in four outpatients didn’t turn up. The most common reason people give: they forgot.

A study of 16 outpatient clinics at King Abdulaziz Medical City found a 23.9% no-show rate before text reminders, and 19.8% after. In a 2021 survey of Riyadh clinic patients, 57% of those who missed a visit said they forgot. A small clinic feels every empty chair, and its receptionist spends the afternoon calling people who don’t pick up.

The product

Four taps to book, one to confirm.

01 · Booking

Pick, choose, done.

Choose the service, then a time. Every day shows both calendars, and prayer breaks sit right in the list of slots. Then say who the visit is for and how to pay: at the clinic, Mada or Apple Pay.

Four booking screens: the clinic, pick a time, who it’s for, and booked

02 · Reminders

A reminder you can answer.

The day before, the patient gets a WhatsApp message from the clinic with Confirm, Change time and Cancel as buttons. One tap, no app, no password. Two hours before, the map.

Pick a time and the WhatsApp reminder, each in English and Arabic

03 · The front desk

Call only who didn’t answer.

The receptionist sees the whole day by doctor: green for confirmed, peach for no reply, lilac for slots refilled from the waitlist. A cancelled slot can be offered to three waiting patients at once.

The Mendra clinic dashboard with the day’s schedule, calls to make and the waitlist

The details

Small things, built for Riyadh.

Pick a time in English — **Both calendars**Wed 18 Nov sits over 8 Jumada II, and Asr and Maghrib breaks split the slots.

Pick a time in Arabic — **Right to left**The same screen in Arabic, mirrored, with Arabic numerals and IBM Plex Sans Arabic.

Choose who the visit is for — **The whole family**Book for your mother, and the reminder goes to both of you.

The booked ticket — **A ticket with the ribbon**The booked screen uses the logo’s ribbon cut, so the brand is the confirmation.

How it started

One card on the board: “Brand us, then build the booking.”

1A 15-minute call
The founder explains the idea and the first city. We check it’s a fit.
2Starter · $250
Market research and three moodboards in 3 business days, before any logo.
3Subscribe
One plan, from $999 a month. Brand and product are requests on the same board.
4The board
Every draft, note and round lives on its card. Something new every 2 business days.

Who’s who

Two teams, one board.

Mendra

FounderOwns the vision, approves every round

Clinic operations leadKnows the front desk, checks every flow

The boardResearch, boards, logos and screens all live here

Oneband

Albear, senior designerResearch, brand, imagery and product design

One person from the first study to the last screen, so the logo and the booking flow speak the same language.

Who Mendra is for

Patients and familiesBook for themselves, a parent or a child

ReceptionistsSee who confirmed, call only who didn’t

Clinic ownersFewer empty chairs, fewer wasted calls

How we worked together

One board, every round.

Mendra adds requests to the backlog. We work on one at a time, post each draft on the card, and move it when it’s approved.Swipe the board to see every column.

Start here 3

BriefClinic booking for Riyadh, Arabic firstFounder

ProductHow the front desk works todayOperations lead

InfoHow we work: read meOneband

Backlog 4

ProductLanding page for clinicsFounder

ProductRamadan hours and scheduleOperations lead

BrandClinic window sticker and QRFounder

ProductTest the flow with five patientsFounder

Current 1

BrandThis case studyIn design · update in 2 days

One request at a time, so each one gets full attention.

Approved 10

Product

Clinic dashboard: today, waitlist, callsProduct

Product

WhatsApp reminder with one-tap confirmProduct

ProductBooking flow, English and ArabicProduct

Brand

Final logo and variationsBrand

ProductPick a time with prayer breaksProduct

Brand

Photo library: 12 imagesBrand

BrandMoodboard A, Aura, chosenStarter

BrandThree moodboardsStarter

ResearchWhy patients miss visits in RiyadhStarter

ResearchCairo, UAE or Saudi? Saudi firstStarter

The process

From research to the front desk.

**Research**Why people miss visits, which apps they already use, how clinics work.

**Moodboards**Three directions from a reference board. The founder picked Aura.

**Imagery**Twelve photos of clinics, doctors and families, made for the brand.

**Logo**A page with a ribbon cut in: one day, held for you.

**Booking app**Four steps, in English and Arabic, with both calendars.

**Dashboard**The front desk’s day: who confirmed, who to call, who’s waiting.

Arabic first, not translatedEvery screen is designed right-to-left too, with Arabic numerals and an Arabic typeface.
Two calendars, alwaysHijri and Gregorian dates side by side, because the study notes the Hijri calendar can cause date mix-ups.
Built around prayer timesAsr and Maghrib breaks show in the schedule, so nobody books a slot the clinic can’t keep.
One account, the whole familyBook for a mother or a child, and send the reminder to both of you.
Remind where people readWhatsApp, with Confirm, Change and Cancel as buttons, not a link to sign in.
Cancelled means refilledA free slot goes straight to the waitlist. The first reply gets it.

The direction

Three moodboards, one feeling.

We pinned references for health apps, Arabic type and Saudi brands, then built three directions from them. The founder chose Aura: health that feels like the calmest app on your phone, not a hospital corridor.

ChosenA · Aura

Soft gradient light, frosted cards, calm type. Gentle enough for a nervous patient.

B · Najd

Palm green and sand, bold Arabic headlines, warm photography. Premium and local.

C · Pulse

Electric cobalt, bento cards, big bilingual type. Fast and techy.

The imagery

Real Riyadh, in soft light.

Stock photos of clinics look the same everywhere. We made twelve images for Mendra instead: Saudi doctors and families, clinics with curved walls and lilac light, and the same clinic at night. They’re made with AI image tools, then picked and graded by hand to match Aura.

A bright clinic lobby with curved walls and peach light

A dentist in a white coat and hijab, smiling

A father and daughter booking on a phone at home

The clinic at night, with the city behind the glass

An older patient with a nurse and a tablet

A woman checking her booking in the waiting area

Four glass icons: a calendar, a tooth, a check and a heart

Nine of the twelve images. The rest are aura backgrounds and phone shots used in the product.

The identity

A page, with your day marked.

The mark is a page with a bookmark ribbon cut into it: one day, held for you. It sits in the soft Aura gradient beside the name in Geist SemiBold, set tight and lowercase.

Top: the logo and how it’s centred. Bottom: every version, from a 16-pixel icon to white on a night photo.

What a clinic could save

Missed visits, kept.

Visits booked per week

300

Average visit price (SAR)

200

No-shows today: 23.9%, the rate measured at King Abdulaziz Medical City before reminders
With reminders: 19.8%, the rate the same study measured after text reminders
50 working weeks a year

Missed visits a year now3,585

With reminders2,970

Visits kept615

Revenue kept per yearSAR 123,000

Our estimate from one published study, not a result. Mendra adds one-tap confirm and a waitlist on top of reminders, but we only count what the study measured.

How we’d know it works

No-show rateMissed visits per clinic, every week, against the clinic’s own rate before Mendra.
Confirmed on WhatsAppThe share of patients who tap Confirm, Change or Cancel, instead of saying nothing.
Slots refilledCancelled slots that someone on the waitlist took the same day.
Time to bookSeconds from opening the clinic’s page to the booked screen, in English and Arabic.

This is a concept, so there are no results yet. These are the numbers we’d track from the first clinic.

Sources

No-shows before and after remindersOutpatient no-shows at King Abdulaziz Medical City, Riyadh, 16 clinics: 23.9% before SMS reminders, 19.8% after. Saudi Medical Journal
Why patients miss visitsInternal medicine clinics, Imam Mohammad Ibn Saud Islamic University, Riyadh, 2021 (211 patients): forgetting was the top reason, at 57.3%. Bahrain Medical Bulletin, December 2024.

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